Alternative Browsers Report Uplift After Eu’s Dma Selection Display Mandate
The regulation does this by way of a listing of “dos and don’ts” that tech giants should adjust to. In the case of browsers, it obliges the likes of iOS maker Apple and Google’s Android to display browser selection screens — forcing them to point customers to alternatives to Apple’s Safari and Google’s Chrome. It told TechCrunch it’s seen an increase of 36.7% in downloads in the EU (in total) because the iOS alternative display screen got here into effect. But the boost in downloads is even greater if you take a look at the eight markets where Vivaldi is actually being proven on iOS choice screens. In those markets it said downloads have elevated 69.6% since the selection screen began being pushed at customers.